We know running a gym is hard so to make it a little easier we have created this tips for gym owners page.
We’ll be updating it regularly so why not try one a week.
- Variety: Offer a variety of classes to give your members more choice and the opportunity to improve all aspects of their fitness.
- Enthusiasm: Only use trainers who care about what they are doing and are enthusiastic. The louder the better!
- Offer Incentives: If a member brings a friend, don’t just offer a free class. What’s a new member worth? Offer a FREE month’s membership as an incentive.
- Form partnerships: What businesses are close by? Health shops, tanning salons, etc. Promote each other with leaflets.
- Corporate Memberships: How many big businesses are near you? Offer discounted rates for their employees.
- ASK! What do your members ask for? What don’t they like? What’s their opinion on …. They are your fans, listen to them.
- Keep it clean! Dirty floors, mirrors or sweaty equipment is a turn-off. Especially for ladies. Wipe, mop and vacuum.
- Keep them informed: This is an easy one. Around 80% of your members will use Facebook. Update your page with your classes.
- Encouragement: Don’t over do it though. But if you see someone improving tell them. It will encourage more referrals.
- Charity events: Great for publicity and building morale. Sponsored spin bike marathons, etc. Contact local newspapers.
- Run competitions: Ask members to log their workouts or split into teams. Post results on social media and include photos.
- FREE taster one-to one sessions: Try before you buy. Offer to large businesses close by.
- Ask for reviews: Especially on Google my Business. Your potential members are close by and this could sway them. It’s FREE.
- Nutrition: If you are qualified in nutrition then offer eating plans. New members probably don’t know much about diet and need help.
- Get their details: Especially walk-ins. Chat with them after the session or call them next day. What did they think?
- Organise social events: To boost morale. Make sure friends and partners are invited to. They’ll talk about it with friends.
- Leavers: If a member leaves, ask them to complete a short form and ask why they left. Ask what would make them come back. Learn!
- Provide fitness tips: Use your Facebook page or website. This is a great way to keep people engaged and loyal.